Smart Mind's mission & vision
Smart Mind's mission
Founded by Ellen Schouppe, Smart Mind is dedicated to helping individuals and teams unlock their highest potential through the development of essential mental strategies and attitudes. With our Smart Mind Methodology, we focus on instilling seven crucial attitudes—motivation, leadership, resilience, energy management, innovation, coachability, and joy—into every individual or team we work with. Our approach is built on the belief that both physical and mental performance are essential to achieving success.
Smart Mind provides tailored solutions and tools for leaders in both sports and business, offering actionable strategies to enhance performance, foster growth, and lead teams to success. Whether it’s guiding top athletes to manage mental challenges or helping business leaders optimise team dynamics, we deliver the resources necessary to overcome barriers and reach peak performance.
In addition, Smart Mind works to break down the stigma surrounding mental resilience and performance. We make it easier for individuals and teams to discuss mental health openly, providing a safe space to explore the critical mental aspects of performance. This is central to our mission—creating a culture where mental strength is recognised and nurtured alongside physical capabilities.
As envisioned by Ellen, Smart Mind is more than just a methodology—it is a community. A community where driven individuals and teams collaborate, support one another, and share knowledge to excel in their respective fields. We are committed to helping the young talent of today become the leaders of tomorrow, whether in sports, business, or entrepreneurship
Smart Mind's vision
At Smart Mind, our vision is to create a bridge between the worlds of elite sports and business while also empowering the next generation of talent. We believe that mental resilience, leadership, and growth are the key drivers of success—whether in sports, business, or personal development. Our goal is to help young talent grow into top athletes, successful entrepreneurs, and high-performing employees. By fostering the right attitudes and behaviors, we aim to create a community of like-minded individuals who are passionate about achieving their full potential.